Air Wick partners with UK's National Parks

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Published: 11 February 2014

The UK's National Parks family is delighted to announce a new partnership with leading home fragrance brand Air Wick, aimed at promoting 'Britain's breathing spaces' in a new and interesting way.

Air Wick, the number one brand in air fresheners, has launched the National Parks Fragrance Collection inspired by the 15-member National Parks family and crafted by Air Wick Master Perfumers to capture the freshness of our iconic countryside landscapes.  

"The National Parks are free and open to all, and we hope this new partnership will help us to extend that message outside of our traditional circles and encourage those who have never visited to consider doing so," said National Parks UK Director Kathryn Cook. "Of course, Britain's breathing spaces are internationally recognised as ideal locations for any number of activities, from stargazing to cycling, but we want people from all walks of life to know that they are welcome to explore and engage with these iconic British landscapes."

The new fragrances have been blended to evoke the spirit of the National Parks, with the spring/summer collection placing the spotlight on four iconic National Parks: Brecon Beacons, Exmoor, Peak District and the Yorkshire Dales.

"We view this as a fantastic opportunity to make everyone more aware of these beautiful areas of protected countryside... and help to preserve their heritage," said Air Wick Marketing Director Jerome Lemaire.

In addition to raising awareness of the UK National Parks family, the partnership will help generate funds for vital heritage projects.

"We feel this partnership will help us continue our mission to engage young people and families," added Kathryn Cook. "We take great care in the choice of partners because there has to be a synergy between an organisation such as National Parks UK and a brand. We felt that Air Wick appreciated what we are trying to achieve and that Air Wick, through its manufacturer, Reckitt Benckiser, is a responsible company committed to sustainability, with clear and established goals to improve the environmental impact of its business."

The new National Park Fragrance Collection is on sale in all major grocery outlets from February 2014. To learn more about the partnership and about the UK's National Parks, visit: www.nationalparks.gov.uk/airwick

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For more information, please contact:
Clare O'Connor
External Relations Manager
UK Association of National Park Authorities
Tel: 01398 322244
Mobile: 07772 092128
Email: info@anpa.gov.uk