National parks exist to interpret
Interpretation and the challenge of engaging with the public
Key points from the presentation of James Carter
Download James Cater's powerpoint presentation (ppt)
Interpretation is at the core of the national park purpose. It should encourage us to explore and appreciate for ourselves what makes a place special, and leave the way open for people to find their own way of caring.
As humans one of our preferred and most powerful modes of communication is personal contact, which allows depth and complexity in the telling of stories. Guided walks and animated events are effective, but can’t be provided for every visitor – so interpretation is needed.
Interpretation is far more than panels, leaflets and visitor centres. It:
- Gives cultural expression to national parks, creating their meaning in contemporary society – it’s not just telling people facts, but making them mean something;
- Is a potentially complex activity bringing together a range of skills – writers, designers, illustrators, artists, sculptors, landscape architects – which must happen within a planned whole;
- Needs to be less concerned with telling people stuff, and instead give them more experiences to help them find their own way of caring, and should be more open to creativity;
- Is coming of age, with standards of professional practice (ahi.org.uk);
- Needs to be continually reviewed and kept alive;
- Is a core national park activity – one of the essences of what makes a national park a national park, and gives it value and
- Should always be balanced with areas left uninterpreted.
